Lora Schyven Marketing Program

The following article provides an overview of how I will market your home to sell in Orangeville.  if you would like more information on my services, special offers or tips on how to buy or sell a home in Orangeville, please visit my website.  For a thorough list of Orangeville and area resources, market statistics for Dufferin County and local information, please visit my Blog.

Pre Listing

1.    Consult with you and determine your desires and timeframe; customize a plan tailored to suit your individual needs.

2.    Prepare and review with you a competitive market analysis (CMA) to ensure your home is priced properly and competitively. 

3.    Review with you the factors that affect the value of your home and suggest a listing price range based on current market conditions.

4.    Recommend improvements, required repairs, and tips for maximizing value.

5.    Present an accurate net to seller sheet.

6.    Consult with you on dressing your home for success and preparing it to appeal to potential buyers.

7.    Sign required documents:

·         Listing Agreement

·         MLS Data Information Form

·         Working with a REALTOR (Agency Disclosure Form)

·         Individual Client Information Record

8.    Discuss the importance of the following:

·         Incentivising Buyer’s Agents

·         Preparing Your Home for Sale

·         Your home’s availability for showings/instructions

9.    Photograph your home for future advertising and marketing of your home.

10.Record room measurements and discuss further details of your home that may be significant to potential buyers.

11.Install a lockbox to facilitate previews and showings by other agents

 


Full Service Marketing Program

    1.  Insert listing details in the MLS system, which will expose your property to all the sales agents within our multiple listing system.

1.     2.  Install and maintain my sign, which promotes your home 24 hours a day.

1.     3.  Create a detailed listing for your property on my website.

1.     4.  Promote your property on my blog for additional internet exposure, to include: photos, commercial, virtual tour, detailed home story, tax and utility information, community information, maps and more.

1.     5.  Create a webpage exclusively for your home which will showcase your home’s features and will be viewable on search engines by the general public.

1.     6.  Create a virtual tour of your home to be included in the MLS as well as your individual webpage, my website and blog

1.     7.  Create a web commercial that will be posted on You Tube, my website and blog to further attract potential buyers online.

1.     8.  Submit your home information and photos to multiple Internet listing sites including (but not limited to):

www.Realtor.com, www.royallepage.ca, www.royallepagercr.com, www.Northof9.ca, www.loraschyven.com, www.facebook.com, www.trulia.com, www.zoocasa.com, www.freerealestateadvice.com

1.     9.  Create online ads to attract potential buyers to your online listing.  Ads will be posted on www.Craigslist.com, www.kijiji.ca, www.facebook.com, www.google.ca

10.  Send a ‘Just Listed’ advertisement to my database of online potential buyers (viral email marketing to 250+ qualified buyers)

11.  Distribute ‘Just Listed’ flyers/postcards in your neighbourhood. Neighbours are an excellent sources of prospects; often they know someone in their circle looking for a home.

12.  Send ‘Just Listed’ postcards/flyers to my database of contacts mailing program.

13.  Send direct mail listing announcements to surrounding neighbourhoods.

14.     Market your home and webpage in local newspapers and publications   such as:

a.    Alliston Herald

b.    Orangeville Banner

c.     Brampton Guardian

d.    Real Estate News

e.    Toronto Star

15.    Prepare a professional-looking Feature Sheet, outlining the positive and  unique features of your property.  This will be available to potential buyers viewing your home, handed out at open houses, posted at local vendors, available online and faxed/emailed to local real estate agents/brokerages.

16.   Prepare a customized and professional-looking ‘HomeBook’ for your home (containing demographic, school, community and housing information) to be displayed for the benefit of potential buyers who view your home.

17.   Contact top selling real estate professionals with pending prospective buyers and dozens of current buyers in my database.

18.  Present your property at our Sales meetings.

19.  Create an effective advertising mix.

20.  If appropriate, hold your house open, using a Registry.

21.   Follow up enthusiastically after Open House to all people who have shown an interest.

22.  Record details and request feedback from all showings.

23.  Return all buyer/agent inquiries in an expedient fashion.

24.     Provide financing information of possible ways for buyers to buy your   home.

25.     Continuous communication with you regarding the efficacy of my ongoing marketing efforts.

Contract

1.     1.  Represent and advise you when an offer is made and during negotiations.

2.  Contact all other potential buyers/agents to notify them when an offer is registered.

1.     3.  Review of the contract with you before anything gets signed.

1.     4.  Skilfully convey your position to the other side in a manner most conducive to your getting that which you desire.
   
   For more information on selling your home in Orangeville, finding homes for sale in Orangeville or questions on buying or selling in Dufferin County in general, please do not hesitate to contact me anytime at 800-360-5821 or lora@royallepage.ca