BAP Blog Creating an Urgent Need in a Buyer, by Kathy Opolski, Salt Lake City Real Estate Professional
Creating an Urgent Need in a Buyer, by Kathy Opolski, Salt Lake City Real Estate Professional
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August 31, 2010, by Kathy Opolski

When you are selling your Greater Salt Lake City/Park City home, keep in mind some basic facts about marketing in general and you will find that your house will sell much quicker than any other house on the market. Selling a house in Greater Salt Lake City/Park City is really no different than selling other tangible goods; it is just a larger purchase.

Create a need

Take a look at your Greater Salt Lake City/Park City house, decide on the best selling feature it has and then use that for everything it's got. Perhaps it is a view; perhaps it is a pool, or a large room that you have found to be invaluable. Pick out one or two points and then use them for your marketing strategy.

Let the buyers know that they need to have these features in their Greater Salt Lake City/Park City home and why.  Buyers make purchases because they need an item, and if you can truly make them understand why they need these features you have selected, then you will have buyers willing to make offers on your Greater Salt Lake City/Park City home.

Let's take the example of a view. Perhaps there have been times of stress in your life where you were able to find comfort in the view. This then becomes marketed as a selling feature to busy people that carry a lot of stress. The view now becomes "the tranquil view that relaxes". This can be done on any major feature of the Greater Salt Lake City/Park City home and be turned into something that the buyer needs to have in his life.

Quite often the kitchen is a main selling point for the Greater Salt Lake City/Park City home. How many times have you heard people say that they do not have enough cupboard space or room on the counter? If you have a kitchen with excess room for storage and preparing food, you already have a great selling feature that buyers need. Think about it and use it for all it is worth.

You can let your Greater Salt Lake City/Park City real estate agent know that you want to promote your home using these pre-selected features as a marketing technique. Unless it is something far out, your real estate agent will work with you and help you promote your home the best he can. This is why it is important to get a real estate agent in Greater Salt Lake City/Park City that you feel you can work with right at the beginning. You will be able to make a great sale together, and then you will be able to further recommend him to your friends and family.

If you need more free information about selling, buying or investing in Greater Salt Lake City/Park City real estate feel free to contact Kathy Opolski. For complete information about the Greater Salt Lake City/Park City real estate market, including the most recent homes for sale, current property values and more, please visit the most complete online website dedicated to meeting all of your Greater Salt Lake City/Park City real estate needs at www.KathyOHomes.com. Do not hesitate to contact me anytime with any of your real estate or mortgage related questions and I will be happy to answer your them for you. Call me on my cell at 801-518-4599 or email me at kathyo@kathyohomes.com.

 

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