There a many myths concerning Realtors® in the Pekin Real Estate market. This is the fourth in a series of those myths and food for thought for sellers in the Pekin Real Estate market.

Myth #4-I should hire a Realtor® that works for a franchise (big name) brokerage.

There are many national franchise brokerages in the Pekin Real Estate market. But is this your best bet when looking to hire a Realtor® to sell your home. Recent studies show that the belief that national franchises offer more bang for your buck and are the logically choice. Let's look into this a litlle further.

Ask yourself a couple of questions:

What difference does it make in the selling of "my home" ?

Is the national company going to advertise "my property" more ?

Does this give me an advantage over other properties available in the market ? 

Actually, recent statistics show that the majority of consumers would rather work with a smaller, boutique style brokerage over a big national franchise. Consumers are not overly concerned with the size of the firm. You see, the number of agents in an office, the bigger the brokerage office building...doesn't really matter when it comes to selling "your home".

Many consumers would rather work with a smaller brokerage that can create a more custom marketing plan that will ultimately lead to your home being sold quicker and for top dollar. Isn't this really what you are interested in ?

For more information about a smaller brokerage frim in the Pekin Real Estate market, visit us at www.livinginpekin.com or complete the form below.