Fremont Real Estate-Tips For Getting Your Expired Home SOLD Series! Part 2

TARGETING THE FREMONT BUYER....                                              

Passive selling methods simply are not enough in the Fremont marketplace. I will bet that no one knows that better than you at this point.  Now, as for active, innovative marketing, in a nutshell this is the type of marketing that is working.  It requires you or your Fremont agent to actively and aggressively seek out, hunt down and draw out the most likely Buyer for your Fremont home. The targeted buyer if you will. The targeted buyer (which is always the right buyer) will pay the most money for your home.  Why?  Because they're the one person that appreciates and is looking for what you were when you bought. They would have probably made the same improvements you did. Therefore everything you've done to the home has value to them. Makes a lot of sense doesn't it?  So, passive selling is waiting and hoping. Active marketing on the other hand is the exact opposite. It is making things happen by taking action that produces results.  After all, results are the only things that count. So the question becomes how in the heck do I make things happen?

Well, to start with you need to do things a little bit different, something "out of the ordinary". You see by doing things differently, your home will get noticed. Realize that your home is competing against many other properties that are for sale right now. 

You see, sometimes by doing things a little bit different you can actually cause the most likely buyer for your home to identify themselves because you:

• Made them curious to know more about this property
• You knew what to do with them once they called to know more about the property

And speaking of how important it is for you to hire a person that knows what to do (sell) at the most "critical moment", you might be interested to know that one of the most basic marketing truths (which many agents aren't aware of  is:

IN ORDER TO SELL A HOME ONCE, YOU HAVE TO SELL IT TWICE!

Chances are another one of the reasons your home didn't sell during the initial listing period was due to a violation of this marketing principle.

Let me ask you, "How many agents toured and inspected your home while it was listed?"

You see, a home will sell only if sufficient number of real estate agents personally inspect your home and add it to their inventories. That is the inventory of homes, which they plan to promote to their buyers.  Agents don't show homes they haven't personally inspected and they don't sell homes they don't show.  You absolutely must have a large number of agents come through your home on inspection virtual tours before you can expect it to sell.  And quite frankly, the reason I did not show your home so far is because no one sold your home to me. This, of course, refers back to marketing and having a precise plan to follow every time you market anything.  You must mobilize the entire real estate community and get all of them working to sell your home. (Remember, we have to sell twice.)

 To give you an idea of how this can be done effectively, I will share with you a couple of ideas that have worked very well. I start designing eye-catching flyers highlighting the unique features and benefits your home has to offer.  I begin faxing and emailing them to other top agents...those working with buyers. I also utilize a "feedback" system designed to follow up on every agent showing on your home. Because after all, you want to know what's going on don't you?  The real purpose of this system is to identify which agents may have a real buyer for your home so that I can encourage, assist, motivate, essentially do whatever it takes to sell the other agent on your home and make it easy for their clients to buy your home.

Does all of this make sense? Remember, in order to successfully sell your home once, it must be sold twice. First to the real estate salespeople (preferably the top producing agents) and second, they will then sell your home to their buyers.  But even this isn't enough to insure a quick, profitable sale...

Stay tuned for more information in this series.

If you or someone you know is in need of a competent and caring Fremont real estate professional in or near Fremont Ca, I hope you will contact me.

There is a lot of free information available to you about buying, selling or investing in Fremont real estate. For complete information about the Fremont Ca real estate market including current Fremont homes for sale, property values, market conditions and more please visit the most complete website dedicated to everything Fremont real estate related.

If you or someone you know are in need of a competent and caring Fremont real estate agent in or near Fremont Ca, I hope you will contact me. Clyde Brown Legacy Real Estate & Associates.