Fremont Real Estate-Tips For Getting Your Expired Home SOLD Series! Part 3

ARE YOU STARTING TO SEE THE DIFFERENCE BETWEEN PASSIVE SELLING AND ACTIVE MARKETING?  THE DIFFERENCE BETWEEN SOLD OR EXPIRED!!!!

There is a lot more to selling a home in Fremont than just sticking a sign on your lawn, an ad in the paper and turning the listing into the Multiple Listing Service, holding an Open House and waiting to see what might happen. And while this is exactly what used to work in the past, today it's like spitballs against a battleship. This "conventional" method of selling is what many agents have been taught. In some cases, it is all they've been taught. That's why I say it's really not their fault. They did everything they knew to do. They're probably feeling just as bad (or worse) than you right now. No one likes not getting the job done.

Real estate in the Fremont Real Estate market is a commodity just like anything else and the very same rules of marketing apply here. Only there's a whole lot more at stake in real estate. Like the biggest financial investment most of us ever make in our lives - buying a home.

That's why it is absolutely critical to realize whether you hire me, another agent, or sell your home yourself, in today's world we are all exposed to almost 1,000 messages to buy or sell everyday; therefore it is vitally important that you implement the most active, innovative and aggressive marketing efforts you can, or hire someone who can!  This and other factors should increase the possibility of your home selling to over 90%. How would you like to know that you had a 90% chance of moving when it's time to sell your home?  About now you may be wondering why everyone doesn't do this type of marketing.  I really don't know, other than awareness.  Perhaps another reason may be it costs a heck of a lot of money to do this type of marketing. Active marketing is what will get your home sold for the most money, in the quickest amount of time, and with the least amount of hassle to you.

 PREVIOUSLY LISTED PROPERTIES LIKE YOURS

After conducting an in-depth study with hundreds of homeowners to find out why their homes did not sell, I found four common characteristics among them.

1. Their agent did not have a clear and specific marketing plan to sell the property.

2. Their agent was not knowledgeable about market values in your area

3. Their agent did not offer regular market updates or communicate frequently

4. Their agent did not follow through on promises made

LESS THAN 1% SAID THE MARKET WAS BAD OR NOTHING WAS SELLING

In a nutshell, take these weaknesses and turn them into strengths.

MARKETING VS MERCHANDISING

When it comes to marketing experience, where will you have the best chance of selling?  When it comes to providing market activity, who will be able to offer you the greatest exposure to qualified buyers?  Most real estate today is sold as a result of three factors:  price, MLS exposure, and print media advertising.  This method is basic marketing and accounts for a success ratio of approximately 48%.  Merchandising is what happens in retail stores.  Manufacturers fight for the best space.  They experiment to learn which types of displays and product packaging will bring the greatest result.  I DO THE SAME FOR YOU to maximize the buyers and real estate community's awareness of your property's POINT OF DIFFERENCE.  This is a small but crucial process to give you a competitive advantage. 

YOU DON'T HAVE TO WAIT UNTIL SPRING...OR AFTER THE SUMMER...OR AFTER THE HOLIDAYS.....OR ANY THESE OTHER EXCUSES:

• Or for interest rates to drop

• Or for consumer confidence to return
• Or the deficit to disappear

Or for any of the other earth shattering events to occur...To Sell Your Home...

If you are really serious about selling your home... if you really want it sold for the most money, in the shortest amount of time and with the least amount of headache and hassle... call me to see what it will take to get your home sold.  If you decide to hire me for the job, great. If not, at least you'll have enough information to make an informed decision. I imagine if I were in your position I'd feel like the last thing I

wanted to do was talk to another real estate agent, and you really aren't alone. Like you, they had a very disheartening experience attempting to sell their home the first time around using the "conventional" marketing methods, the "traditional" real estate selling techniques that worked fine in the 70's, 80's and part of the 90's but are simply not enough in the new millennium.

If you or someone you know is in need of a competent and caring Fremont real estate professional in or near Fremont Ca, I hope you will contact me.

There is a lot of free information available to you about buying, selling or investing in Fremont real estate. For complete information about the Fremont Ca real estate market including current Fremont homes for sale, property values, market conditions and more please visit the most complete website dedicated to everything Fremont real estate related.

If you or someone you know are in need of a competent and caring Fremont real estate agent in or near Fremont Ca, I hope you will contact me. Clyde Brown Legacy Real Estate & Associates.