BAP Blog Folsom CA Real Estate Tips - Negotiating Strategies for Making Your Offer
Folsom CA Real Estate Tips - Negotiating Strategies for Making Your Offer
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July 9, 2009, by Alicia Naiman

First Time Home Buyer Tips – Folsom CA Real Estate and Beyond

Make every dollar count in the purchase of your home. One way to make it happen is to use strong negotiating tactics that make a difference between cents and dollars.

Below are steps you can take to negotiate a fair price with sellers and not leave money on the table. It’s perceived that price is often a major concern with sellers. In fact, a common seller’s lament is “We have to get our price because……” (I’m sure you can fill in the blank with statements you’ve heard).

1. But it’s really not the highest price sellers are after---it’s the greatest net proceeds from the sale. “Net” is determined by subtracting the seller’s closing costs and any outstanding loans, liens and other financial encumbrances from the sales price. For example, you might lower your offered price by $2,000, but show the seller that by not having to pay discount points and heavy closing costs, she’s actually netting more than she would with a full-price offer! Bottom line: It’s the net amount of proceeds the seller walks away from closing table with that is most important.

2.  Home buyers lose out when negotiating the purchase price is to make a low, often ridiculous first offer. Yes, we know, the majority of sellers do take less, but put yourself in the seller’s position. How happy would you be in continuing negotiations with a buyer who had just insulted you and your property?

3.  First offers set the stage for all other negotiations that follow. In fact, the seller may become enraged and refuse to make any counter offer back to you. If you do make a lesser offer, be prepared to defend why such as repairs to be made, etc. Sellers will be more willing to listen to a price cut if it’s rationale and fair.

4. Earnest money does talk. When evaluating two offers side-by-side, the one bearing the heftiest amount of earnest money/good faith deposit gives the perception that the buyer is more serious about the property and is perhaps a better financial risk (even if it isn’t true!) This is an important tactic in a seller’s market where many buyers are vying for relatively few properties with multiple offers to the seller simultaneously.  This is common for below-market value listings on foreclosed properties.

When it comes to negotiating the purchase price of your home, neither buyer nor seller get to win everything! Decide how important purchase price is to you and negotiate with that priority in mind.

Alicia Naiman is a CA Realtor® and Real Estate Appraiser specializing in Folsom CA Real Estate.  For complete information about the Folsom, CA real estate market including a free list of current homes for sale, property values and more please visit the most complete website online dedicated to everything Folsom CA Real Estate at http://www.livinginfolsomtoday.com. Please feel free to contact me with any of your real estate or mortgage related questions and I will be more than happy to answer them!

Call me at 916-502-4420 or email me at anaiman@connectrealty.com.

 


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