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Archive of October 2008

Real Estate — Marketing, Ancient Art and Modern Science

October 6, 2008, 5:47 am,

Marketing is something everyone loves to hate, but you can't get around the fact that very little gets sold without it.Definitions vary, but marketing is roughly the development and execution of a strategy to sell something — which includes research, advertising, promotion and sales.Good marketing starts with good research. Finding out current prices for comparable property is essential, but there's also a time factor involved. Real estate, compared to most other investments, is a longer...